What I love about being a copywriter for ASMALLWORLD (ASW) is that their project managers never come up short when it comes to creative ideas. Case in point: the new microsite they’ve launched in partnership with Porsche. For this project, I’m profiling four members of the ASW community that have a story relating to one of four themes associated with Porsche.
For the first theme, performance, I chatted with Dirk Bockel, a triathlete who’s competing in the 2010 Ironman World Championship in Kona, Hawaii on October 9 (another source of inspiration!) Next up, for the theme of travel and adventure, is Dave Aidekman, founder of the online community Adventurati. Dave seeks out the world’s best “experiences” and plans once-in-a-lifetime group trips for Adventurati members. Needless to say, he’s my new hero. Profiles of an international architect/interior designer and a hot NYC chef will follow.
Note: September 11-19, 2010 I’ll be on assignment in Chile, checking out wine, cuisine, hotels and more for TravelSquire.com. Stay tuned for pics and info from South America (it’s my first time on the continent!).